Tuesday, November 16, 2010

Diddy brings Ciroc to #2

has turned the sales up 552% since taking over as the brand manager in 2007.

“In the African-American community, he has a lot of influence, he did a good job of reaching out to them, and from there it sounds like they had more Anglos in other markets jumping on board," said Megan Metcalf, editor of Wine & Spirits Daily.

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